Ice hockey

Since 2005, A.M.A. Sports Agency has offered ice hockey players in Sweden and the rest of the world a comprehensive service, and today has a leading role representing many players in the NHL, KHL, SHL, and other top leagues and national teams.

Our goal is to help each individual client reach their full potential!

With a structured and strategic focus, we work together with you to develop a long-term and individual plan that is suitable for you and your unique needs and wishes. With a common purpose, we work together with a team that consists of the right expertise, competence and experience. By being a global full-service agency, we have created the right conditions to deliver the best services for you, both on and off the ice.

Working together with our partner in the USA, KO Sports (with whom we have worked since 2005), we have established a local presence and very good relationships in North America.

Feel free to contact us for more information about how we work and the services we offer.


Pontus Norén
Pontus Norén, Founder & CEO
Certified player agent
Jacob Hedin - A.M.A. Sports Agency
Jacob Hedin
Certified Player Agent
Peter Nilsson - A.M.A. Sports Agency
Peter Nilsson
Certified Player Agent
Johan Norén - A.M.A. Sports Agency
Johan Norén
Certified Player Agent
Emil Olsén
Player Development / Scout
Johan Lindamalm Karlsson
Johan Lindemalm Karlsson
Kurt Overhardt
Kurt Overhardt
Founder & CEO KO Sports
Kevin Magnusson
Kevin Magnuson


Viktor Arvidsson
Viktor Arvidsson
Los Angeles Kings
Stanley Cup Final 2017 Tre Kronor World Champions 2018
Mattias Ekholm
Mattias Ekholm Björnstad
Edmonton Oilers logo Edmonton Oilers
Stanley Cup Final 2017 Tre Kronor World Champions 2018
Calle Rosén
Calle Rosén
St. Louis Blues
AHL Champion (Calder Cup) 2018 AHL All-Star Game 2019
Filip Gustavsson
Filip Gustavsson
Minnesota Wild Minnesota Wild
J-20 2018 World Cup Best Goalkeeper Tre Kronor World Champions 2018