Ice hockey

Since 2005, A.M.A. Sports Agency has offered ice hockey players in Sweden and the rest of the world a comprehensive service, and today has a leading role representing many players in the NHL, KHL, SHL, and other top leagues and national teams.

Our goal is to help each individual client reach their full potential!

With a structured and strategic focus, we work together with you to develop a long-term and individual plan that is suitable for you and your unique needs and wishes. With a common purpose, we work together with a team that consists of the right expertise, competence and experience. By being a global full-service agency, we have created the right conditions to deliver the best services for you, both on and off the ice.

Working together with our partner in the USA, KO Sports (with whom we have worked since 2005), we have established a local presence and very good relationships in North America.

Feel free to contact us for more information about how we work and the services we offer.


Pontus Norén
Pontus Norén, Founder & CEO
Certified player agent, Certified Intermediary
Jacob Hedin - A.M.A. Sports Agency
Jacob Hedin
Certified Player Agent
Peter Nilsson - A.M.A. Sports Agency
Peter Nilsson
Certified Player Agent
Johan Norén - A.M.A. Sports Agency
Johan Norén
Certified Player Agent
Emil Olsén
Scout / Player Development
Lars Kristiansson
Lars Kristiansson
Client Marketing & Public Relations
Kurt Overhardt - A.M.A. Sports Agency
Kurt Overhardt
Founder & CEO KO Sports
Kevin Magnusson - A.M.A. Sports Agency
Kevin Magnuson


Viktor Arvidsson
Los Angeles Kings
Stanley Cup Final 2017 Tre Kronor World Champions 2018
Mattias Ekholm Björnstad
Mattias Ekholm Björnstad
Nashville predators logo Nashville Predators
Alternate Captain Nashville Stanley Cup Final 2017 Tre Kronor World Champions 2018
Lars Johansson
Lars Johansson
CSKA Moskva logo CSKA Moskva
KHL Champion (Gagarin Cup) 2019 KHL GAA 2020 Best Goaltender
Calle Rosén
Calle Rosén
Toronto Maple Leafs Toronto Maple Leafs
AHL Champion (Calder Cup) 2018 AHL All-Star Game 2019